Ford Maverick Lariat Interior Inspired By Levi's Shoes

Jim Oaks

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who would have guessed a Chinese takeout order would inspire the interior trim of the Lariat on Maverick?

Inspiration can come from anywhere – even while picking up Chinese food on a lunch break. That’s exactly how the inspiration for the all-new Ford Maverick’s Lariat interior came to life.

During the development of the Ford Maverick, Rob Brancheau, Maverick Colors and Materials Designer, was waiting for his Chinese takeout and had a few moments to kill. He decided to peruse the clothing store next door and when he walked inside, his eyes landed on a pair of Levi’s® shoes -- rich navy shoes with brown leather details and warm brown stitching.

These shoes were the answer to the design team’s burning question: What will the interior of the Lariat trim on the all-new Ford Maverick look like?

The interior sketches for the Lariat were all complete – all they were missing was the color scheme. Brancheau returned from lunch with the shoes in tow. Instantly, the design team knew they were looking at what would be the interior colors of the Lariat trim on the all-new Ford Maverick.

The Lariat trim you see today features a Navy Pier interior with Dessert Brown accents – all inspired by the shoes found at lunch hour.

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