Ford Maverick, Oreo Cookies, and $25,000

Jim Oaks

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Jul 15, 2021
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Nocona, Texas

Hidden in the bowels of the Ford Product Development Center complex for about three years, a team of 60 people led by chief engineer Chris Mazur developed the engineering, design, product development, purchasing, supply chain and finance strategy for the Maverick.

They managed to cut 20 months out of the usual time frame to surprise consumers and Wall Street and create a popular compact truck.

During this time food became a method of keeping the moral high, and Oreo cookies became a popular snack to help push through the day.

The team went through 100 packages of Oreos in the final weeks, and team members tacked Oreo cookie wrappers on the walls.

Oreo heard about its role in the Maverick development and decided to include Ford in a curious limited promotion called the "Oreo Thins Protection Program" that involves giving away packages of its thin Oreos over 10 days in special wrapping designed to keep the cookies hidden from sneaky children.

Oreo chose Ford, Hanes, Green Giant, and Better Homes and Gardens as partners to promote its lighter version of the chocolate sandwich cookie with a fluffy white icing filling. The cookie company is creating 3,000 packages of cookies that will be given away in a random drawing to people who post images of creative hiding places for Oreo cookies on Twitter or Instagram.

Winners may get the cookies in a package designed like a Ford Maverick owners manual that fits in the glove box or packages designed like Green Giant frozen riced cauliflower or a Hanes T-shirt package or a Better Homes and Gardens cookbook. Winners will get a direct message with news from Oreo.

"Ford is one of the most recognizable and popular vehicle brands in America, making it a great partner for this campaign," Sydney Kranzmann, Oreo brand manager, told the Free Press. "Unless cookie thieves have a special interest in vehicle mechanics, they won’t be snooping through the glove compartment or think twice about seeing the spine of the all-new Ford Maverick owner’s manual in their vehicle."

None of these packages are available in stores.

To enter, people must share their most creative hiding spot on Twitter or Instagram and use #ThinsProtectionProgram and @Oreo. The sweepstakes runs through July 23.

Anyone who reveals a secret hiding spot and uses the hashtag and tags Oreo will automatically be entered to win the one grand prize of $25,000 — just enough money to buy a Ford Maverick.